Hi guys and gals. In relation to the previous entry on their eco-friendly 501 Organic Jeans, Levi's is once again teaming up with The Gingerbread Report to bring you the "Who Do You Want To Unbutton?" promo.

This is a promo which is for fun more than anything else. It's for YOU guys, my loyal running. buddies/Gingermaniacs It's our chance to showcase our zany, creative selves outside of the races :) So what is it all about? Let me explain.

Individuals still have that need to connect with certain people in their lives no matter how fast paced or busy the world turns. May it be that someone from the office whom you so look forward to seeing or that girl you’ve always enjoyed hanging-out with in the weekend, have you ever thought about finding more ways than one to say just what you want to say to them? Don’t let it go unsaid. It’s best to liberate yourself of worries and just start by saying what you want. Now, with the help of Levi's, you could do just that.

The Levi's "Who Do You Want To Unbutton?" Promo is a smooth and cheeky platform to let you convey what you REALLY want to say. Throw your inhibitions out of the window. So what do I want you to do?
In the most creative way possible, leave a comment and tell me Who Do You Want To Unbutton. It could be anyone - heck, even anything! Even an abstract idea! Just like the ads above. Show me that runners have creative sides too! Go all out! Be subtle! Use quotations! It's really up to you. It doesnt have to be sexy. It could be funny, philosophical, morbid, insightful, food-related, running related, etc :) It's the creativity that would be judged, the same creativity that reflects the spirit of the campaign. :)
Let's do it this way. Comments/entries will be accepted until 9pm Wednesday, June 3rd. The marketing director of Levi's Philippines will personally select the top 5 most creative entries who will serve as our finalists. We will conduct a poll and YOU guys will select the winner just to be democratic about it! Polls close Saturday 9pm, June 6th. Comprende?
The winner will receive a wonderful Gift Certificate Package from Levi's. We're just trying this out, so depending on your level of support and participation the next promo could be even more exciting :D Remember to have fun with it! Enjoy! :)




Who Do I want to unbutton?
The Runner within me.
Running is in my genes. My ancestors prowled the land in the comfort of these jeans. I lay my claim on this proud history.
I am a man wanting be free.
Unbutton the runner in me.
Impressive Boss Rix :) More more! :)
Underneath the layer of fat is a six-pack abs waiting to be unbuttoned.
- satisfied client of Belo
Haha that was funny :)
That's easy! My wife, who takes care of me and the kids. Heck, i'm the one who's running but she's got more energy than me. =)
who do i want to unbutton?
the girl next door. there's sooooooo many of them in this world and i would want to see what's inside of them to know what makes them so wonderful and kind... :)
Who Do I Want to Unbutton?
I wanna unbutton my wife's skin-tight 501s while she's asleep to make sure it doesn't get to the washing machine.
I believe true denims shouldn't be washed after every use! Detergents and other chemicals damage the fabric, the look and feel of denim if washed reguarly!
I want to unbutton Piolo Pascual. If only he will let me. =(
my girl's old man who keeps a shotgun..
To err is human, to DJ divine
Keep it coming guys!
Lol Emer :)
I want to unbutton a different side of me- one that is willing to take risks and chances and wont care about what other people say and think. of all the layers of clothes and smiles i pile on to make an impression and to constantly prove myself, unbuttoning someone or something is something i would never have courage and confidence for. It seems that having the strength to come out and speak up is better than having the face to pretend in everyday life. Kudos to Levi's!!
Who Do I Want to Unbutton?
my girlfriend/wife..
"in God's time i shall unbutton your jeans like no one else ever did, because that time would be the beginning of a deeper relationship with someone who truely brings out the best in me"
I Want to Unbutton Life's Goodness
There is a goodness to life that cannot be denied
It is a power within us waiting to be unleashed
So unbutton life's Goodness and let it RUN free
Only at this moment you'll realize and see
RUNNING your life unbuttoned is all you have to be.
Unbutton,IF YOU SEEK AMY!
my hot imaginary friend...
i want to unbutton the secret recipe of the fishballs sold in the streets. i don't care if they're "dirty". they're the best tasting fishballs in the world. even without the sauce.
scene: wolverine standing next to a big bike in the barn house...
it was all i can do not to run to him from behind, grab that firm ass and then roughly turn him around… it sure would be exciting to stare at his enticing eyes, but there is simply no time for that… instead, I will focus my strength in feasting on not just his smoky eyes but on every inch of that equally smoking hot body… run my hands all over… from his thick hair… down to his broad shoulders… to his sturdy chest… flat stomach… and finally… unbutton that tight levi’s jeans… hmmm… yum…
- crazed fan
Chance...
Love is found!!!
Simplicity..
The gist of life
NIce entries Emer :) Dami na niyan ah hehe.
ANyway, entries will no longer accepted. I will post within the day the finalists of the contest, and you guys will vote for them! :) Thanks for the support everyone!